Pharmaceutical Commercial Forecasting: Distilling Insights from Primary Research

Pharmaceutical commercial forecasters commonly rely on a ubiquitous market research “haircut” to adjust physician-reported adoption for new products.

Triangle Insights proposes an approach to collect HCP adoption rates in a carefully constructed format and then to methodically adjust “raw” physi- cian-reported share by accounting for estimated payer access, patient fill rates and commercial reach.

The disaggregation of adjustments can help inform strategies to optimize product uptake.