Project Description

Accumulator Adjustment Programs:
What They Are, What They Are Not, and
How Should an Affected Health Plan Member Respond?

Rick Ford, Senior Director, Market Access

ABSTRACT

Pharmacy benefit managers have started to promote “co-pay accumulator” programs to health plan sponsors in an effort to reduce health plan spend. This white paper takes a deep dive into these programs and discusses how an affected brand and its patients should respond.

  • Review evidence proving the effectiveness of non-personal promotion, including virtual engagements

  • Examine the types of campaigns that have been deployed and their success rates

  • Describe the metrics—both used historically and those that can be used now—to evaluate program effectiveness

Request Resource