Project Description

Critical Changes to Co-Pay Assistance Programs in 2021

Jason Zemcik, Senior Director, Product Management
Rick Fry, Senior Vice President, Commercial Solutions

ABSTRACT

As October 2020 draws to a close, biopharmaceutical leaders are undoubtedly deep in the process of planning strategies to position their brands for a successful 2021. As the market landscape relative to co-pay assistance programs continues to evolve, it is important to address a number of critical areas that may impact these programs and possibly cause significant disruption if manufacturers do not have a practical strategy in place. This article provides insight into some of these areas along with informational resources to guide planning for your team.

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