Data-Driven Patient Outreach:
How Properly Timed, Targeted Engagement Tactics
Can Increase Adherence and Brand Revenue
Paul LeVine, Vice President, Analytic Services
Landy Townsend, Director of Marketing, Patient Affordability & Virtual Engagement
Co-pay savings programs are powerful brand marketing tools; not just because of their ability to introduce new patients to therapy, but also due to the wealth of patient behavior data that they generate. These data, when used properly, can drive targeted patient engagement strategies that are uniquely tailored to each individual and ultimately result in increased compliance with a prescribed treatment protocol and better health outcomes. This white paper examines how a top brand integrated a data-driven patient outreach campaign using multiple communication mediums and its subsequent impact on patient adherence.
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