Project Description

Leveraging Virtual Engagement to Further
HCP Access and Drive Brand Reach

Joann Whitcher, A MM&M Digital Publication

Mark Droke, Chief Sales Officer

Bobby Lewis, National Sales Manager

Cory Johnson, National Sales Manager

Mason Brommer, National Sales Manager

ABSTRACT

When the pandemic heightened pharma’s need for virtual reps, pharma technology and marketing companies scrambled to unveil programs. TrialCard’s fully operational virtual engagement program is five years strong and counting, with a proven success rate. These services, which serve as a complement to a pharma brand’s field sales force, deliver measurable results in brand reach, lead generation and share of growth.

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