Locating Patients with Rare Diseases:
Why a Qualitative Lead Generation Approach Is a Must-Have Component of Any Orphan Drug Sales Strategy
Ann Poorboy, Associate Director, Virtual Engagement
Finding patients with rare diseases requires both a quantitative and a qualitative approach. Pharmaceutical brand managers need to start with quantitative approaches and analytics to find patients who are further along in their diagnostic journey. To locate the rest, a qualitative approach needs to be employed. Often, patients who have mild to moderate symptoms, or those who are just beginning their diagnostic journey, can’t be found with quantitative data alone. By taking analytics one step further and using a hands-on approach, TrialCard’s Virtual Engagement team has identified health care professionals (HCPs) currently treating patients with rare diseases—patients that our clients wouldn’t otherwise have found.
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