Transitioning Co-Pay and Hub Programs
Joann Whitcher, A MM&M Digital Publication
Kelly Davis Bennett, VP, Patient Affordability
Eric Willis, VP, Product Management
Lauren Malkovsky, Senior Director, Client Services, Patient Affordability
Co-Pay and hub programs are a way of life for pharmaceutical brand managers. At some point, however, a brand manager may realize it’s time to find a new partner. This process is often thought to be painful and fraught with complications. TrialCard is determined to change that perception with its unique approach—a transition playbook compiled of past learnings, best practices, and a dedicated team of experts. The result? A solution centered on ensuring the patient’s access to care is not interrupted.
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