Project Description

Transitioning-Co-Pay-and-Hub-Programs-EbookImage

Transitioning Co-Pay and Hub Programs

Joann Whitcher, A MM&M Digital Publication

Kelly Davis Bennett, VP, Patient Affordability

Eric Willis, VP, Product Management

Lauren Malkovsky, Senior Director, Client Services, Patient Affordability

Abstract

Co-Pay and hub programs are a way of life for pharmaceutical brand managers. At some point, however, a brand manager may realize it’s time to find a new partner. This process is often thought to be painful and fraught with complications. TrialCard is determined to change that perception with its unique approach—a transition playbook compiled of past learnings, best practices, and a dedicated team of experts. The result? A solution centered on ensuring the patient’s access to care is not interrupted.

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– Contact –

Mark Droke
Chief Sales Officer
mark.droke@trialcard.com
919-415-3341

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