Project Description

Video: Transitioning Hub Programs

Transitioning Patient Support Programs

A MM&M Digital Publication

Kelly Davis Bennett, VP, Patient Affordability

Eric Willis, VP, Product Management

Lauren Malkovsky, Senior Director, Client Services

Landy Townsend, Senior Director, Marketing

Abstract

Transitioning service providers for a co-pay or hub program can be a stressful undertaking for a pharmaceutical brand manager. A change can lead to frustration for HCPs, pharmacists, and patients. Because of this, many brands are reluctant to switch, even if their current provider is not delivering the desired results. TrialCard, drawing from years of experience, is determined to change that perception. Its talented team of experts has created a transition approach focused on all stakeholders, ensuring the patient’s access to care is not interrupted.

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– Contact –

Mark Droke
Chief Sales Officer
mark.droke@trialcard.com
919-415-3341

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