Transitioning Patient Support Programs
A MM&M Digital Publication
Kelly Davis Bennett, VP, Patient Affordability
Eric Willis, VP, Product Management
Lauren Malkovsky, Senior Director, Client Services
Landy Townsend, Senior Director, Marketing
Transitioning service providers for a co-pay or hub program can be a stressful undertaking for a pharmaceutical brand manager. A change can lead to frustration for HCPs, pharmacists, and patients. Because of this, many brands are reluctant to switch, even if their current provider is not delivering the desired results. TrialCard, drawing from years of experience, is determined to change that perception. Its talented team of experts has created a transition approach focused on all stakeholders, ensuring the patient’s access to care is not interrupted.
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