Constructing the Next Frankenstein Monster:
The Perfect Adherence Application
Paul LeVine, Vice President, Strategic Business Partnerships
For years, the pharmaceutical industry has been wrestling with the best ways of driving medication adherence and persistency. Despite the best efforts of so many, medication adherence remains problematic across the board, costing the industry hundreds of billions of dollars, resulting in subpar patient outcomes. In this webcast, we will review the numerous approaches to medication adherence, their levels of success, and posit what a “killer” adherence application would look like.
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