Clinical Trial Resources 2017-11-01T15:56:12+00:00

Clinical Trial Resources

TrialCard offers a number of resources that address current trends in the pharmaceutical industry.

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Improving the Patient Journey to Health and Specialty Medicines

Expanding Patient Access to Care

Virtually Engaging and Educating Healthcare Professionals


Why a Qualitative Lead Generation Approach Is a Must-Have Component of Any Orphan Drug Sales Strategy
Expanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



How Properly Timed, Targeted Engagement Tactics Can Increase Adherence and Brand Revenue
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



TrialCard has a proven track record of successfully transitioning existing patient access and affordability programs while improving the patient experience and growing brands. This case study examines the unique co-pay program design and transition strategy TrialCard developed and executed for a top allergy brand. These improvements helped maximize program impact, resulting in total incremental revenue exceeding 24M.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



Co-Pay Support Programs provide the entrée to better outcomes precisely because it’s one of the best vehicles for engaging patients. Because patients regularly come back to Co-Pay Support Programs when it’s time for a refill, they offers tremendous leverage and opportunity to engage with patients on more matters than simple Co-Pay and financial assistance: be that for behavioral profiling, adherence support, education, or real-world evidence.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



How the multi-tiered formularies of ACA QHP’s place the burden of cost on the patient and limit a brand’s access to patients.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



By utilizing data to understand specific reasons for non-adherence and the ideal timing, content, and channel for intervention, manufacturers can create more successful patient engagement strategies that help influence a shift toward better compliance with therapy.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



Key measures that TrialCard has invested in to ensure that we can provide our clients the assurance that their promotions are generating positive returns
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



As the healthcare landscape moves increasingly toward outcome-based treatment approaches, the need to gather and analyze real-world outcome data has become paramount to gauging medication effectiveness and subsequently recruiting prescribers as brand advocates. This study outlines a feedback program that provides prescribers with patient results of their treatment experience in order to better inform their therapy recommendations. The program is designed to offer a unique value proposition to both patients and physicians to drive increased participation in their treatment.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



Good analytics can catapult a program to greater levels of success. In this White Paper, discover the specific data points that identify and reduce the number of "walkaways" (i.e. patients who decide not to purchase a prescription).
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



While co-pay offset programs make medicines affordable for patients, they have benefits that go way beyond simply reducing prices. Using these programs to acquire and engage patients can lead to better adherence, but also to new connections with both physicians and pharmacies and multiple benefits to pharmaceutical manufacturers.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



ROI is commonly regarded as the gold standard of business evaluation. Analysts, marketers, and investors alike all speak of those magical three letters as the consummate indicator of a project’s success. High ROI means money well spent, while a suboptimal ROI is a black mark and almost certain precursor to an effort’s termination. But in the co-pay savings program space, ROI only tells a small part of the story when judging a program’s overall effectiveness. A deeper dive into the data strongly suggests that there are additional evaluation measures that can help paint the full picture of a program’s value to the brand marketer.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



Program optimization analyses use transactional claim data to help brand marketers identify areas where their co-pay program is underperforming. Based on these findings, the program is then course-corrected to garner greater impact. This paper examines the specific case of one manufacturer that, through optimization analysis, realized nearly $13 million in cost savings from corrections made to their programs.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



Pharmaceutical brand marketers have traditionally viewed co-pay savings programs in a vacuum, as simply a mechanism that helps attract and retain patients and ultimately increase prescriptions filled. While this use of co-pay programs clearly generates positive results, these programs can be used for purposes that go well beyond that of providing affordable access to medications. By leveraging co-pay support programs as front-end patient acquisition tactics, marketers can use them as a means of engaging patients in the brand’s integrated and multifaceted marketing stream, thereby increasing opportunities for both brand success and improved patient outcomes.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



Continued growth in the HUB space and a demonstrated need in the marketplace for integrated, patient-centric soultons, TrialCard has established TC Market Access as its dedicated HUB division.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



Healthcare providers agree that the toughest challenge to treating patients is neither the effectiveness of their medication, nor issues with access and affordability. It's getting the patient to take their medicine as prescribed. And for the brand marketer, the new growth frontier resides on the sloping shoulders of patient adherence. This draws on new research to investigate how different branded promotional tactics affect adherence rates.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



Small brands shouldn’t have to settle for standardized “out-of-the-box” patient access solutions. Small brands should demand that their unique, unmet challenges be solved by employing “team think” innovation and tireless customer service.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



Everyone knows the old saw that Willie Sutton said that he robbed banks because that was where the money was. There was a certain logic that the famed bankrobber had that is pretty relevant to the ways of Co-Pay, too – though before anyone panics about the parallel, let me explain! The healthcare industry has been wringing its collective hands for years about the problems surrounding “patient engagement.” Beyond the fact that no one has a really good definition of what constitutes patient engagement, most everyone agrees that if you have more patient engagement, you’ll achieve better outcomes.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



Pharmaceutical brand marketers are facing a paradigm shift in the way they market patient access solutions. As they navigate through the dynamics of a regionalized market, shrinking budgets and the challenges of tactical implementation they require a consultative relationship with vendor providers. Can the pharmaceutical marketer really rely on 1 vendor to deliver customized, innovative solutions over the life of their brand?
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



TrialCard’s Affordable Care Act Task Force reviews the legal, regulatory, and business impact of the Affordable Care Act on the pharmaceutical industry.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



Virtual engagement strategies are evolving the way the pharmaceutical industry connects with key stakeholders. By using a blend of technology and experienced personnel to seamlessly connect brands to healthcare professionals, virtual engagement offers a solution to the trend of decreased in-person engagement opportunities via the traditional field representative model.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to Care



Pharmaceutical brand marketers consistently face two challenges in structuring their sales forces – penetrating hard to reach whitespace territories, and maintaining prescriptions in vacant territories during the time they are uncovered. Successfully addressing these two concerns can be the difference between driving increased brand performance and simply maintaining the status quo or worse, losing market share to competitors.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to Care



By utilizing data to understand specific reasons for non-adherence and the ideal timing, content, and channel for intervention, manufacturers can create more successful patient engagement strategies that help influence a shift toward better compliance with therapy.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



Our capabilities brochure provides detail on each of our service offerings, from our full suite of patient access and support (HUB) services which includes benefits investigation and verification, prior authorization and appeals support, specialty pharmacy triage, adherence messaging, nursing outreach and support, as well as co-pay and voucher patient affordability programs, tele-detail and tele-promotion campaigns, patient lead generation programs, and data reporting and analytic consulting services.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



Our Public Relations Media Brochure features a collection of resources from key industry thought leaders around topics that are critical in today’s healthcare landscape. Learn from experts in the patient access and affordability space and discover insights that help drive greater value from patient support programs.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



The healthcare industry has been wringing its collective hands for years about the problems surrounding “patient engagement.” Beyond the fact that no one has a really good definition of what constitutes patient engagement, most everyone agrees that if you have more patient engagement, you’ll achieve better outcomes.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



-Key Considerations for Selecting a HUB Services Provider for My Specialty Brand -Tele-promotion as a Solution to Locating Orphan Drug Patients -Nurses Are the Key to Delivering Improved Patient Outcomes
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



Beyond providing access and affordability, co-pay cards ultimately represent a starting point to more powerful patient engagement
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to Care

Featured by Medical Marketing and Media, this eBook offers trends, insights and advice for pharma on this fast-shifting and imperfect area of healthcare technology.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



Featured by Medical Marketing and Media; offers analysis, trends, and expert advice for biopharma on optimizing use of co-pay cards, adherence, and other patient support interventions
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



This eBook, featured by Medical Marketing and Media, describes the latest insights, innovations, and intel on the state of patient access.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



In this podcast featured by PharmaVOICE, TrialCard's Vice President of Healthcare Professional Engagement, Michael Carlin, talks about how Virtual Engagements are addressing the issue of limited physician access by pharmaceutical reps, including keys to success, measuring results, and the degree of success with these programs.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



In this podcast, featured by Medical Marketing and Media, TrialCard’s Vice President of Market Access Solutions Scott Dulitz discusses best practices for a successful HUB program transition.
Improving the Patient Journey to Health and Specialty Medicines



In this podcast, featured by Medical Marketing and Media, TrialCard’s Vice President of Analytics Paul LeVine explores ways of evaluating patient affordability programs and shares examples of how non-traditional interventions - such as real-world evidence and share-of-voice outreach programs - can amplify their effect.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



In this Medical Marketing and Media webcast, Paul Levine, Vice President of Analytics, details how TrialCard’s Virtual Engagement strategies jumpstarted a well-known brand’s stagnant co-pay program, resulting in a $24 million increase in revenue over four months.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals



In this Medical Marketing and Media webcast TrialCard's Vice President of Analytics Paul LeVine speaks about key success markers for patient affordability programs, and how brands can more accurately gauge program performance and value.
Improving the Patient Journey to Health and Specialty MedicinesExpanding Patient Access to CareVirtually Engaging and Educating Healthcare Professionals


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