Tele-promotion

Our Tele-promotion product is designed to fulfill samples and co-­pay services as well as deliver brand messages to physician offices and pharmacies.

Tele-promotion serves as a complement to extend reach and increase share of voice with patient affordability tools.

Metrics

Performance metrics of a virtual tele-promotion program for co-­pay directed toward targeted pharmacies and physicians (75,000 calls completed) for a 4-­month program.

  • Campaign shows lift of 105.1% in NRx compared with unexposed control HCP

A recent tele-promotion program for a large retail brand enabled the campaign planners to link both sides of the healthcare professional continuum and significantly increased the likelihood of patients being exposed to the brand.

A graph showing the percentage of successful calls to physicians and pharmacies during a recent tele-promotion program

The campaign included more than 75,000 total outbound phone calls made to physician offices and pharmacies over a four-month period. A “successful” call was defined as one in which the representative had a conversation with the intended target of the call, either someone within the physician’s office or within the pharmacy.

A graph depciting the change in Rx/HCP between no pharmacy contact and two or more pharmacy contacts
A graph showing the relationship between HCP and pharmacy contacts

Performance was best when both a physician’s office and a pharmacy where the patient had gone were successfully reached by the campaign.

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Michael Carlin, vice president, marketing

Michael Carlin
Vice President,
Marketing
mcarlin@trialcard.com