Brand Planning For 2024: How Are You Engaging HCPs?

In this session (recorded in July 2023), we discuss industry trends for designing and implementing results-oriented HCP engagement strategies into your brand plans for 2024.

Learn insights on how trends are changing when it comes to engaging with healthcare providers; why virtual engagement needs to be part of your commercial model as a complement to your field sales force; and the key elements to building successful virtual or hybrid disease awareness or educational programs for HCPs.